The ideal solution for a swimming pool? Earthenware! – Household items

The ideal solution for a swimming pool?  Earthenware!  - Household items

Not only for interiors: porcelain stoneware is also increasingly popular for outdoor spaces, including those in contact with water, such as swimming pools. Thanks to its technical properties, such as resistance and easy cleaning, and a wide range of finishes, from marble to wood, without forgetting the chromatic variety. It is therefore a type of … Read more

Alessi “Myth Makes Belief”, an installation that wowed at Design Week

Alessi "Myth Makes Belief", an installation that wowed at Design Week

  The Italian Patent and Trademark Office (UIBM) within the Ministry of Trade and Made in Italy, which has seen the use of the trademark for more than 50 years, has authorized the registration of the trademark. Pianca in the special register of historical signs of national interest. “A reason for deep pride,” explains president … Read more

Mulliner virtuosity is born on the Bentley Bentayga: Apex Edition

Bentayga Apex Edition by Mulliner

  (Crewe, April 29, 2024) Bentley Motors it further enhances the visual impact and dynamic capabilities Bentayga through its division Mullinerwith the introduction of a limited series of 20 pieces called Apex edition. Featuring ultra-strong and lightweight 22″ Mulliner carbon rims paired with carbon-ceramic brakes, it will be offered with a choice of six unique … Read more

Renovate: 5 projects for the same house

Renovate: 5 projects for the same house - Cose di Casa

The story of the concept of a renovation project is generally a story full of indecision and unexplored possibilities. For this reason, the architect generally proposes different options that require more or less invasive work to achieve one or more possible goals, taking into account a number of requirements, some of which may not be … Read more

New Silhouette glasses from the Dynamic Dawn collection

Nuovi occhiali Silhouette

  Art Meets BMX: Lewis Mills x Vans Launches Revolutionary ‘Lewshoe’ In an exclusive collaboration with Team BMX rider Lewis Mills, Vans has unveiled its new silhouette, the BMX Peak. Dubbed the “Lewshoe” by Mills himself, this sneaker is a true technical and aesthetic masterpiece that reflects Mills’ multifaceted talents on and off the bike. … Read more

Inside the Gruppo Amadori campaign with marketing director Matteo Conti: very positive assessment for the new brand identity ‘People who love’

Brand News

  While the third flight of the campaign is being aired which marked a new turning point in Gruppo Amadori’s communication, Brand News met with Central Strategic Marketing Director Matteo Conti to talk about an initial assessment of this positioning and the innovations expected for 2024. The first meat industry to decide to invest in … Read more

Whirlpool: more investments in social media and creators in the 2024 strategy. Budget in line with last year

Brand News

  In the media mix, which remains predominantly digital, more space for social media and creators. For the Whirlpool brand, a partnership begins with Giallozafferano while Hotpoint with Chef in Camicia. WPP always manages all communication. The point with marketing director Roberto Grimaldi For 2024, Whirlpool confirms last year’s level of advertising investment with a … Read more

Henkel presents the Gender and Stereotypes Observatory: the road to overcoming inequalities is getting longer

Brand News

  School, work, family and sport are the sectors investigated by the Henkel observatory with results that do not seem very reassuring. The Gender and Stereotypes Observatory, which Henkel launched in 2022 with Eumetra and which the multinational company presented on Friday in Italy, as part of its activities to support the concrete implementation of … Read more

Acqua Sant’Anna begins a journey into the world of art to combine commercial and institutional communication

Brand News

  A stable investment for Acqua Sant’Anna, increasingly social and digital and driven by an in-house marketing management with a small in-house team Acqua Sant’Anna begins its journey into the world of art with the photographic exhibition ‘Acqua – Liquida Bellezza’, which gathers the shots of Silvano Pupella at the Still gallery in Milan. On … Read more