The first sustainable tourism district is a reality

 the only accredited Italian certification body, the official confirmation of recognition of the GSCT (Global Sustainable Tourism Council) certification, an international organization that establishes and manages standards for sustainable development in tourism and tourism, has arrived in Apt of Trento, Rovereto and Alpe Cimbra. These tourist areas, together with the Valsugana APT, certified by the GSCT since 2019, form the Trentino Marketing ATA City, Lakes and Plateaus, which from today becomes the first tourist district in Trentino certified according to the GSCT international standard. The certification body’s assessment examined compliance with more than 150 criteria in line with the 2030 Agenda and 17 Sustainable Development Goals for each APT. The confirmation has arrived in Stockholm, where a delegation of these Apts and Trentino Marketing is attending the GSCT conference, which runs until Friday, April 26, to discuss sustainability issues in tourism with other tourist destinations from around the world.

An event that brings together global and local tourism professionals committed to promoting and supporting sustainable travel and tourism. These include public sector representatives, hotels, tour operators, companies, online travel agencies, academic institutions, development organizations, NGOs, consultants and a range of other stakeholders. The journey of 4 Apt and Trentino Marketing – Ata Città, Laghi, Altipiani is part of a wider project whose further objective is the certification of accommodation facilities and the creation of the “Trentino Sustainable Tourism Group”. To date, the first certified accommodation facilities are located in Apt Valsugana. The aim is to integrate the certification process of territories and their operators.

This virtuous path leads the way for other territories that are now beginning to take an interest in these questions. In particular, Trentino Marketing – Ata Garda and more than 20 of its operators have already started the journey towards certification, and the Val di Fiemme and Val di Fassa territories will soon start the same process. The project is part of the wider vision of Trentino Marketing, which envisions a territory open 12 months a year, always alive and welcoming, valuing the relationship between resident and tourist and its local community for an always sustainable Trentino. A commitment shared with APT, who in the last 14 months have raised the level of sustainability according to ESG criteria, establishing the role of Sustainability Manager and coordinating participatory working tables with stakeholders and local institutions. Already on the websites of the tourist offices of Trento, Rovereto, Alpe Cimbra and Valsugana, tourists can view sustainability pages that highlight projects, proposals and initiatives involving local operators and stakeholders.

“We welcome this milestone with great satisfaction, but we look to the future – words Maurizio Rossini, CEO of Trentino Marketing – in search of ever greater sustainability”. “Certainly not an easy path, which required more than a year of procedural and intensive coordination work,” he comments Stefania Clementethe marketing coordinator of Trentino – Ata Città Laghi e Altipiani – in the spirit of Aata, she adds, we very much wanted the 3 Apt of Trento, Rovereto and Vallagarina and Alpe Cimbra to achieve together the goal of connecting with Valsugana in the birth of a sustainable tourist district”.


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