Prizes were awarded for “Aria di Primavera”, a competition promoted by Spasso in Ravenna

Hundreds of registered receipts and wide participation from customers and merchants. The “SPRING AIR” prize competition ended in the past few days supported by the Spasso in Ravenna committee encourage them shopping in the historic center of the city in the first period of summer.

“Positive feedback that confirmed the correctness of the choice, which until last March 23, involved affiliate merchants in a simple but at the same time effective campaign offering shopping vouchers to be redeemed in the participating stores themselves. For many citizens, the minimum expected purchase of 30.00 euros was enough to participate in the final draw,” explains the Spasso in Ravenna committee.

Now the list of winners has been published on the website, available to all who want to verify a potential win. A €100.00 voucher was won by Giovanna, a Vittoria Grassi Parrucchieri customer, while two €50.00 prizes were won with purchases at Podere Pilicca and Nuvola stores.

“Experience gained also thanks to this competition – emphasizes Gianna Ghirardini – clearly shows how essential it is for all center operators to network and feel part of a common project. If we work as a team, even simple ideas like this can help build the loyalty of our customers, and the participation we’ve seen shows us that we’re a vibrant community where human relationships haven’t been lost. With the arrival of the sunniest days, our streets will come alive with citizens and visitors, and it will be important for everyone to send a strong signal that they will represent a vibrant Ravenna full of attractive initiatives for everyone.”

With “Spring Air” the initiatives of the Spasso in Ravenna committee continue, a body for the promotion of the historic center founded in December 2020 by the four trade associations CNA, Confartigianato, Confesercenti and Confcommercio and today a point of reference for more than 150 traders in the city affiliated to it. The initiatives are always implemented thanks to the support of La Cassa, CEAR and Assicoop Romagna Futura.


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