Ferrari and HP announce historic multi-year title partnership. This collaboration between two of the world’s best-known companies includes a joint commitment to foster sustainable innovation and accelerate the use of targeted technologies through the team Formula 1 Scuderia Ferrari, Scuderia Ferrari Esports Team and Scuderia Ferrari Driver Academy. The HP logo will debut on the Formula 1 single-seaters at Maranello ahead of the Miami Grand Prix scheduled for May 3-5 next year, when the team will compete as Scuderia Ferrari Hp. Also the Scuderia Ferrari Esports team and the Scuderia Ferrari car with which Maya Weug compete in the F1 Academy, the all-female series starting in 2023 will compete under a new name.
The companies will also work together to expand learning initiatives within their teams and communities, which will have a lasting impact on future generations. As part of this collaboration, the integration of HP’s high-performance products and services, which include adaptive computing and instrumentation, conferencing technology and printing capabilities, will allow Scuderia Ferrari HP and other Cavallino Rampant teams to increase training accuracy and optimize strategic decision-making. , on and off the track.
Before the Miami Grand Prix, representatives of both companies will participate in the presentation of the Scuderia Ferrari HP paint, which will debut in a unique edition designed especially for Miami. Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP Team Principal Fred Vasseur, team drivers Charles Leclerc and Carlos Sainz and HP CEO Enrique Lores will be present.
“Our founder bequeathed to us a desire for constant progress and it is from this that our innovative drive, on the road and on the track, is born, as well as our commitment to sustainability, from carbon neutrality to the education of young generations,” said Benedetto Vigna, CEO of Ferrari “At HP we found the same values that make him an ideal partner. We look forward to starting our cooperation so that we can face new opportunities and new challenges together.”
“With technology, performance and exceptional craftsmanship driving the future, the partnership between HP and Ferrari is a natural fit,” he said. Enrique Lores, CEO of HP Inc. “Both brands are based on a rich history that has stood the test of time. Through this unique collaboration, we will also have the opportunity to reach new audiences, drive business growth and create a lasting impact on the customers and communities we share. Together, we will use the global racing stage to accelerate sustainable innovation.”