Samsung, a global Olympic and Paralympic partner, has officially launched the “Open Always Wins” campaign. With this initiative, which begins less than 100 days before the start of the Olympic and Paralympic Games in Paris 2024, the South Korean technology giant wants to promote the values of openness shared by the brand for the next Olympic and Paralympic Games and announced the inauguration of the installation of the Olympic meeting Samsung Champs-Elysees 125. The message “Open always wins” expresses the brand’s belief that openness creates new perspectives and endless possibilities and will be at the heart of the strategy for Paris 2024. The new campaign brings “Open always wins” to life through the stories of Samsung Galaxy team skateboarder Aurélien Giraud (France), skydiver Johannes Floors (Germany) and breakdancers Sarah Bee (France) and shows that having an open mind allows you to do extraordinary things.
The company also unveiled a new installation, Olympic rendezvous @ Samsung | Champs-Elysees 125, which will take fans of the Olympic and Paralympic Games on an exciting journey thanks to the opportunity to experience iconic experiences. With Galaxy Ai, they’ll be able to relive the best of past games, discover Samsung’s latest innovations, and create lifelong memories. Inspired by the Parisian salons of the Enlightenment, the space, a collaboration between Samsung and Pritzker Prize-winning architect Jean Nouvel, was designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feelings of openness, harmony and connection. “The entire space was designed to celebrate Samsung’s commitment to the concept of openness,” said Jean Nouvel.
«Its abstract graphic facade captures the reflections of movements and lights that appear and disappear in an instant, while the opaque and reflective white mirrors of the atrium invite you to discover the latest innovations».
The installation was inaugurated with a ribbon cutting ceremony attended by TM Roh, Samsung Galaxy team ambassadors including French surfer Joanne Defay, British breakdancer Karam Singh and French paraswimmer Ugo Didier; Anne-Sophie Voumard, Director General of IOC Television Services and Marketing, Pierre Rabadan, Councilor for Sport, Olympic and Paralympic Games of the City of Paris and Étienne Thobois, Director General of the Paris Organizing Committee for the Olympic and Paralympic Games 2024 Olympic Meeting @ Samsung opens its doors to the public 3 . May and will be open until October 31, from 10:00 a.m. to 8:00 p.m. Monday through Saturday and from 11:00 a.m. to 8:00 p.m. on Sundays.
It will host a series of special events throughout the summer and will be open to anyone who wants to immerse themselves in the Paris 2024 Olympic and Paralympic Games Samsung will also open other Olympic spaces @ Samsung throughout the capital and its surroundings, such as the Olympic Park, the Olympic and Paralympic Village and the main press centre, as well as Samsung Galaxy charging stations at key Olympic and Paralympic venues where visitors will be able to experience the latest Galaxy innovations.