Ceramiche Marca Corona, the story of industry, art and tradition

The Sassuolo ceramicsin Emilia Romagna, are known throughout the world: it is an ancient tradition that began with the great availability of red clay in the area, which the hands of artisans transformed into plates, jugs, bowls and the famous Sassuolo tiles, one of the Made in Italy flagships. Over time, production became more and more industrialized without losing its artisanal imprint.

The company was founded in 1741 under the name Fabbrica della Majolica, Ceramics by Marco Corona is the oldest company in the ceramic district of Sassuolo, specializing in the production of porcelain stoneware and white body surfaces, floors and wall tiles. Since 1982, the company has been part of The Concorde Groupthe largest industrial company in the ceramic sector in Europe with exclusively Italian capital and one of the largest in the world.

Some data

Currently Ceramics by Marco Corona concentrates its production on an area of ​​200,000 square meters, to which a top logistics node of 65,000 square meters will be added within a few months, which will be energy self-sufficient. The annual production capacity of 7,500,000 square meters allows Marca Corona to be present with its products in 50 countries of the world with an export share of 75% and a turnover of over 100,000 million euros per year.

Attention to sustainability and the environment

There is no shortage of investments in favor of one either greater environmental sustainability, which is to be achieved through cutting-edge technology and greater attention to energy savings and recycling. Currently, the company is 90% energy autonomous thanks to a cogeneration system that produces the energy needed for various activities. In addition, the new logistics hub will be energy self-sufficient thanks to the photovoltaic panel system.

Assortment of products

Range Ceramiche Marc Corona products It has a distinctly decorative character: it ranges from miniature jewelry with dimensions of only 6×24 centimeters to large plates – up to 120×278 centimeters – intended for architectural solutions of interiors and exteriors. The coherence of the series allows you to harmoniously combine different formats, play with similarities, contrasts, textures and colors. To make this operation even easier, Brand Styles projecta manual that delves into the possibilities of combining porcelain stoneware surfaces and indoor and outdoor coverings.

Line 1741

PUSH Line 1741officially opened in 2014 Country series, is one of the flagships of the brand’s design. It is a true tribute not only to the history of the company, but also to the tradition of ceramics: it currently includes 12 collections that restore decorations and geometries and reduce them in all variants of small format. The latest addition is Miniature projecta collection inspired by Mediterranean majolica, colored glass, the materiality of bricks and the dense colors of waxes, suitable for covering not only flat surfaces, but also curves and volumes.

The latest news from Marco Ceramica

There is no shortage of news that immediately caught the attention of professionals (and not only). Among them we can mention:

  • Iridea collection, awarded at Cersaie 2023 with the ADI Ceramis and Bathroom Design Award. It is a series of white body covers with degraded colors that blend into each other to give the tile three-dimensionality and movement. Shades range from sandy to sugar and caramel, from grass green to sea blue, while the striped texture almost creates a fabric wallpaper effect;
  • Vulcanica collection, which reproduces the changing shades of metals, their oxidation process and traces left by time. A result with great visual impact is available in medium format 60×120 centimeters and in large format 120×278 centimeters;
  • the Scultorea collection, which ranges from large slabs to small formats, exploring the aesthetics of marble, for use on floors and walls. Six color variants (Calacatta Oro Fino, Calacatta Vena Antica, Statuario Vena Argento, Foam Grey, River Gray and Dark Diamond) are available in three finishes: Natural and Reflex, for those who love smooth and shiny surfaces, and Velvet, surface finish. matte, smooth and soft to the touch.

Marco Corona and art

For centuries the history of Marco Corona coincided with the development of ceramics in the Sassuolo area: this common path can be traced in the premises Marco Corona Gallery, a corporate face within a company that is unique in Italy. Opened in 2010 and designed by Progettisti Associati and Abacus, the Marco Corona Gallery is a permanent exhibition that tells the story of Sassuolo’s inner ceramic district, bringing together the rich and diverse ceramic heritage of Sassuolo, Faenza, Casteldurante. , Castelli, Pesaro, Savona, Carpi and Modena, organized into six rooms. The route unfolds in chronological order, tracing the succession of families, styles, techniques and products through artefacts, books, photographs and documents. We go from the middle of the 18th century, the period in which we first find white Sassuolo combined with blue, to the present with the current quality industrial production.

In this context, the project was born in 2022 Marco Corona for l’Arte, which sees the involvement of a different artist each year. His task is to create, in collaboration with the company’s employees, previously unpublished works that will enrich the Galleria Marco Corona collection and at the same time will be presented in some institutional circles of the art world. The project was officially launched in 2022 Giuseppe Stampone with Artist’s Abecedariowho then passed the baton to Stefano Arienti and his Open job.

In 2022, Marco Corona Award, reserved for artists under 35 who challenge themselves to create works that combine their creativity, the history of the company and the industrial tradition of the Sassuolo district. The winner receives a financial reward and the opportunity to implement the proposed project in the company. The duo became the first winner Isabella Nardon and Jacopo Noera with work Everyone on the ground; you can register for the second edition until January 7, 2024.

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