Apps and travel, how technology supports sustainable mobility

The number of applications that support new forms of mobility is growing regularly. The latest addition is the OC Green Walk, developed in Italy by Osborne Clark.

There’s something new in the world of apps built to support new ways of getting around town: it’s called OC Green Walk was developed in Italy by Osborne Clarke and aims to make business travel more sustainable by rewarding the most virtuous professionals.

Pollution, stress from business trips and commuting

The app is designed to report CO2 emissions during business trips and reward the most virtuous professionals for adopting sustainable forms of transport. As he explains Valeria Veneziano, Osborne Clarke Environmental ESG Advisor and Champion in Italy, “this initiative aims to raise awareness and promote the adoption of virtuous behaviour. Participation is voluntary and professionals take part in an internal competition that rewards those who achieve the highest CO2 savings by choosing a sustainable means of transport on a monthly and semi-annual basis”.

CO2 emissions from cars in Europe account for 15 percent of total emissions © David McNew/Getty Images

The application is available at free title for all companies that are interested in involving their employees – using the company’s own assessment – in the game for sustainability awards. The law firm emphasizes Riccardo Roversi, Managing partner and ESG Champion for Governance in Italy, “annually reports and certifies greenhouse gas emissions and the figures, in line with the characteristics of the sector, highlight the non-negligible role of commuting and business trips. The app joins other initiatives, such as a fleet of company bikes and charging stations for electric vehicles in the courtyards of Milan, which intend to promote sustainable mobility.

Applications and sustainable mobility, the offer is constantly growing

The world of applications focused on sustainable mobility has been experiencing a lot of excitement in recent years and the offer is becoming wider and more diverse over time. Jojoba, for example, has been promoting corporate carpooling for years, a solution to lighten traffic in cities: By registering and entering your usual route from home to work, the application offers the user the most suitable travel companions. Instead, Moovit promotes proper travel planning in city centers, integrating public transport with shared cars and all forms of micro mobility, from bicycles to electric scooters, into a single platform.

Sharing mobility is on the rise © John MacDougall/AFP via Getty Images

Bla Bla Car can meet the travel needs of users who have the same destination; it’s an app widely used beyond city limits for medium-distance shared rides, which was then integrated with the service BlaBlaBus which allows you to reserve a seat on a bus that is available to passengers. Woorti’s idea is instead to give value to your daily movements: it analyzes the movements of users in each mode and assigns “votes” based on the type of vehicle used and the quality of the movement. Everyone can thus be aware of the sustainability of their journeys and choose more valid options in terms of time spent, health and ecological impacts.

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